Dina El Kayaly is a seasoned market researcher, strategic marketing consultant, and performance management expert in Egypt and the MENA region, specializing in evidence-based approaches for marketing consultancies. She is currently the Principal Consultant at CSR Arabia and the Principal of Marketing at DAAM Group. She also leads the Marketing and Market Research department at EDGE for Training and Consultancy.

She holds a degree in Applied Statistics from Kuwait University, a master’s in Statistics from Cairo University, and an MBA and Doctorate from Maastricht School of Management. El Kayaly has worked with Egypt’s Ministry of Higher Education, Ministry of Manpower, and Ministry of Health, developing key performance indicator models. She has also led marketing research at Solutions Consulting and served as Regional Market Research Manager at KPMG.

Her academic focus is on the circular economy and sustainable development goals (SDGs). She has published over 18 articles, authored book chapters, and delivered more than 500 hours of professional training. El Kayaly was named one of Egypt’s 50 most influential women in 2021.