Heba joined the British Council Egypt in 2021 as the Head of Creative Economy, with 10+ years of experience in international programmes with a focus on the creative economy and cultural initiatives in the MENA region. She has been working with the Egyptian government to develop the creative sector through policy advocacy, skill development, and research. Previously the Head of Partnership and Programmes in both the British Council Kuwait and Qatar, she oversaw the portfolio of Education, Culture, Science, and Sports Programmes, focusing on innovation, creative knowledge, and culture exchange. 

ElZein has been designing, planning, implementing, and overseeing programmes in Kuwait and Qatar for more than 6 years. She has gained substantial experience through working in art programmes, as well as creating a large impact by taking part in business development through designing and strategically facilitating several programmes like Kuwait’s first Creative Economy Roadmap ready for execution, in collaboration with various cultural stakeholders including but not limited to the private and governmental sectors.