Sherif has over 17 years of marketing & management experience. He is currently the Managing Partner of the Egypt’s first specialized social marketing consultancy, Change4Good. Previously, he was Region Marketing Manager for PepsiCo Middle East & Africa handling brand Pepsi. Prior to that, Sherif was the Head of Marketing at Danone Beverages Middle East & Indian Ocean, Regional Brand Manager for Coca-Cola Middle East based in Bahrain and Regional Brand Manager for Unilever North Africa, Middle East & Turkey, based in Egypt handling oral care brands Signal & Close Up. He started his career in 1999 with the marketing consultancy, Marketing Mix.