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Ahmed Tolba

Who We Are

| Ahmed Tolba
Ahmed Tolba
Member - Nahdet El Mahrousa
Ahmed Tolba is an Associate Professor of Marketing at the American University in Cairo’s (AUC) School of Business. He is also Director of the El-Khazindar Business Research and Case Center (KCC), the first center in the Middle East and North Africa focusing on developing world-class refereed case studies.
 
Dr. Tolba’s research focuses on Brand Equity, Innovation Marketing, Online Marketing, Nation Branding, Social Marketing, and Entrepreneurship. He has published in leading academic journals and conferences and conducted various executive education programs at leading institutions, such as the International Executive Education Institute (IEEI) at AUC, the Management Center at AUC, Insight Management Training, and Microsoft Egypt, among others.
 


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