NM is a unique hub of Egyptian young professionals, social change agents, and leaders in their fields. Board, staff, members, mentors, and of course social entrepreneurs, each is passionate about and committed to social change in Egypt
At NM, we leverage the ideas and power of social innovators to tackle Egypt's toughest social challenges. We believe Egypt’s young professionals have what it takes to address our problems. At NM, we offer a platform for building social enterprises, along with a network of supportive, like-minded people, to help turn our dreams into reality.
Our work centers on the concepts of social entrepreneurship and social enterprise/start-ups. Over the past 8 years, NM has supported more than 40 social start-ups and enterprises from a wide range of fields. Our currently incubated social start-ups impact over 50,000 beneficiaries annually
At Nahdet el Mahrousa, our extended network consists of Egyptians who are passionate about social entrepreneurship and committed to building Egypt together and from within. NM and our social enterprises are always looking for individuals and organizations to join our movement. Here are a few ways you can get involved:
Since its inception, NM has been open platform for innovators, social entrepreneurs, and the development community. These individuals gather to further their mission, meet like-minded people, learn about current issues, transform perceived challenges into opportunities, and find meaningful ways to contribute to Egypt’s development.
Yadaweya is Egypt's first online fair-trade marketplace, connecting local artisans with customers across Egypt and the wider world.
Yadaweya was founded by a team of young Egyptian social entrepreneurs passionate about the diverse handicrafts and handmade treasures of Egyptian artisans. Our online platform also serves as a bank of knowledge for those interested in discovering Egypt and its cultural heritage.
Yadaweya’s target is not just to sell handicrafts. We also hope to educate people and raise awareness about handicraft communities in Egypt. Yadaweya is not just an online handicrafts marketplace; it also serves as a platform for sharing stories about artisans with customers who value and appreciate the uniqueness of these traditional crafts. Yadaweya aims to contribute to building a platform that helps sustain Egyptian craftsmanship, in a time and place where our skilled artisan partners lack opportunities for stable marketing and a consistent income stream.
Our online platform brings to customers the diversity of handicraft treasures and the relevant artisan stories pertaining to them. Our first handmade collections come from 15 different regions and Artisans communities in Egypt: Nuba in Aswan, Sinai, Shalateen from Red sea, Naqada and Hagaza from Qena, Siwa, Sohag, Fayoum, Old Cairo and Delta region.
Our online marketing platform presents the artisans’ crafts and shares their stories with customers; customers can buy exclusive Egyptian artisanal products while also learning about the artisans and communities that produce these products. We believe that our network of artisans will extend to cover all of Egypt’s artisanal communities.
Usama Mohammed (CEO) is a graduate of the Faculty of Science at the University of Qena and holds a Bsc. in Science and Advanced Studies in Environmental management from Coventry University. Usama is Nature Conservationist at the Egyptian National Park. He has worked for more than 12 years with National Parks of Egypt and national NGOs in natural and cultural heritage conservation and community development accross Egypt.
Mahmoud Aboud (Artisans Communities Relation and Product Development Manager): Msc. In crafts and micro-enterprise development, 5 years experience in field of handicrafts development and artisans skills in Upper Egypt.
Saad Fatthalla: (Financial Manager) is from Qena and has excellent connections with handicrafts producers, good communication and business development skills and 10 years experiences with accounts.
Sama Wally:(Innovation Manager) AUC graduate (2011). She has worked as a volunteer for number of design & arts projects. She is also an intern at Walley Center for Heritage and Architecture. She very interested in Egyptian cultural heritage documentation and preservation.
Seham Mahmoud: (Handicrafts designer) Bachelor of Science and Education, Faculty of Education in South Valley University, Qena governorate (2009) She is a board member in Kome El-dabie Community Development Association, Qena. She loves the fine arts and drawing, especially the cultural and natural components, as well as handicrafts designing. She has participated in many fine arts exhibitions in Qena.
Abd El-baset Salam: (Rural Entrepreneurship Advisor) is one of the exceptional social entrepreneurs of Upper Egypt, he is responsible for many local initatives in the village of Kome el Dabie, Naqada in Qena, including "El-Beet el Yadawi" for female entrepreneurship and "Ferka", which revives the art of weaving. He is also part of the Kome el Dabie village human development team 2020, youth bank and other activities that strengthen the engagement of Kome el Dabie’s youth and support the livelihood of locals.