Clicks have powers- at least Bassita believe so. Bassita raises funds for social initiatives and causes from corporate sponsors in return for exposure on social media. The enterprise specializes in social media campaigning, cause marketing, brand identity, marketing solutions, and video production.
Bassita was a Young Innovators Awards shaغal 2013 winner, what was then just a prototype has blossomed. They've been working tirelessly to help build a system and a network that truly helps capitalise on corporations' CSR and marketing budgets. In November 2016, French President François Hollande named Bassita one of the best social innovations in a developing country.
About the speaker:
Salem Massalha is the cofounder of Bassita, the social enterprise that pioneered the clickfunding. He has a strong experience in sustainable development, cause marketing and in designing communication campaigns. He Graduated from McGill University in strategic management and holds a Master's degree in Business Law from La Sorbonne University.
Join us on Monday 16/1/2017 at 6:30 Bassita will share their learnings and experiences during their journey and share how they managed to build one of the "best social innovations in a developing country"!