Kick off of the VeryNile Initiative
NM’s Nile Project University Program Teams up with Partners to Clean the Nile
Cairo – 15 December 2018
Nahdet El Mahrousa (NM)’s Nile Project University Program joined Bassita, Greenish and other partners in the launching of the VeryNile initiative; they managed to collect 1.5 tons of trash in two hours.
More than 250 volunteers from more than 20 organisations including governmental entities, NGOs, private sector, UN Organisations, Embassies, and media representatives gathered to raise awareness through cleaning the Nile and its shores, and to exchange on ways to protect our environment.
“How are we going to get rid of all of that plastic? VeryNile’s mission is to create highly efficient removing tools such as floating dams or cleaning robots. But all that would be useless, if we don’t stop throwing plastic everywhere.” Said Salem Massalha, Bassita
According to the World Economic Forum (WEF), more than 8 million tons of plastic end in the ocean every year. If no action is taken, there will be more plastic than there are fish in the ocean by 2050. A recent study, revealed by the WEF, showed that most of the plastic in the oceans starts in rivers. 90% of this plastic comes from just 10 rivers. Eight of them are in Asia, the two other rivers are in Africa: the Nile and the Niger.
The event is launched in the framework of the VeryNile initiative that aims to drive the largest cleanup means of large-scale, efficient and environmentally sound removal of plastic pollution from aquatic ecosystems. The initiative partners with fishermen to collect trash on a daily basis and provides them with extra revenue. They also regularly organize cleaning expeditions, awareness events, and online campaigns to encourage everyone to protect our rivers and oceans.
About The Nile Project University Program
The Nile Project University Program is funded by Drosos and implemented by Nahdet El Mahrousa. The program aims to inspire, inform, and empower Nile citizens to collaboratively cultivate the sustainability of their shared ecosystem. It does so by raising awareness and finding solutions to environmental challenges related to the water-food-energy nexus of the Nile River. To date, the Nile Project University Program managed to build the capacity of more than 150 students from Cairo and Aswan and provided them with the necessary tools and skills to implement initiatives solving the water-food-energy nexus of the Nile River in both cities.
Bassita uses creative content to promote development initiatives and to raise awareness on social issues. One of the leading start-ups in the region, Bassita mobilizes social media users and integrate them into the realization of concrete achievements. The start-up won international recognition for inventing the Clickfunding, a model enabling youth to raise fund for a positive initiative through a simple click on an awareness online campaign.
A community driven social enterprise that develops and delivers workshops, events and technologies to help conscious businesses and customers easily find greener solutions and alternatives.